Adding Prestige to Your Portfolio (Paperback)
Language: English
Published by Kogan Page Ltd, London, 2021
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 51.56
Quantity: 1 available
Add to basketItem description from seller
Paperback. Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions. Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …
Seller Inventory # 9781789666090
- Title
- Adding Prestige to Your Portfolio (Paperback)
- Author
- Drew Boyd
- Publisher
- Kogan Page Ltd, London
- Publication year
- 2021
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1789666090
- ISBN 13
- 9781789666090
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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