Title: Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des biblioth�ques � l'heure du changement et de la . September 1997 (IFLA Publications, 89)
Publisher: Walter de Gruyter
Publication Date: 1999
Language: English
ISBN 10: 3598218117
ISBN 13: 9783598218118
Binding: Hardcover
Condition: New

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The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

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