Adapting Marketing to Libraries in a Changing and World-Wide Environment : Papers Presented at the 63rd Ifla Conference, Copenhagen, September 1997
Ifla General Conference 1997 (Copenhagen, Denmark); Savard, Rejean (EDT)
ISBN 10: 3598218117 ISBN 13: 9783598218118
Published by Walter de Gruyter, 1999
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Synopsis:
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
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Bibliographic Details
Title: Adapting Marketing to Libraries in a ...
Publisher: Walter de Gruyter
Publication Date: 1999
Binding: Hardcover
Condition: As New