'Ad'Apting To Markets: Repackaging Commercials In Indian Languages
Srinivas C, Sunitha
ISBN 10: 9351502406 ISBN 13: 9789351502401
Published by SAGE Publications Pvt. Ltd, 2015
New
Soft cover
From
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About this Item
Description:
Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-44321
Synopsis:
This book looks at what goes into localization of advertisements in Indian languages.
‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.
About the Author: Sunitha Srinivas C. is Assistant Professor, Govt. College of Mokeri, Calicut, Kerala. She obtained her MA (English) and PhD from University of Calicut, Kerala.
Dr Srinivas is the recipient of the Editors’ Choice Award from Home of Letters, Bhubaneswar. She has published research papers on advertising and media studies in peer-reviewed journals and is the author of Functionalism and Indian English Fiction: From Cradle to Grave. She has authored numerous poems. Apart from this, Dr Srinivas has also been a resource person for academic programmes organized by various institutions and universities.
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Bibliographic Details
Title: 'Ad'Apting To Markets: Repackaging ...
Publisher: SAGE Publications Pvt. Ltd
Publication Date: 2015
Binding: Soft cover
Condition: New
Edition: International Edition