The Activation Imperative
William Rosen, Laurence Minsky
Language: English
Published by Bloomsbury Publishing Plc, US, 2018
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 33.84
Quantity: Over 20 available
Add to basketItem description from seller
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction.Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today's more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.…
Seller Inventory # LU-9781538114667
- Title
- The Activation Imperative
- Author
- William Rosen, Laurence Minsky
- Publisher
- Bloomsbury Publishing Plc, US
- Publication year
- 2018
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1538114666
- ISBN 13
- 9781538114667
- Item weight
- 336 grams
"Synopsis" may belong to another edition of this title.
About the Author
Laurence Minsky is professor of communications at Columbia College in Chicago and consults for leading agencies, corporations, and nonprofits. He co-authored Audio Branding,The Activation Imperative and seven other acclaimed business books.
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
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