Towards Achieving CSR Global Standards in the 21st Century
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2016, 2016
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 70.67
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigated. This book explores links between CSR and public relations in the context of Malaysian organisations. Case studies are presented in the form of interview data to showcase the many struggles and challenges of Malaysian public relations practitioners. The case studies indicate Malaysian public relations practitioners tend to hold technical roles in CSR and lack leadership roles. It also suggests that CSR communication in Malaysian organisations lack throughness in the 21st century. 356 pp. Englisch.
Seller Inventory # 9783659904820
- Title
- Towards Achieving CSR Global Standards in the 21st Century
- Author
- Nurul Ain Mohd Hasan
- Publisher
- LAP LAMBERT Academic Publishing Jun 2016
- Publication year
- 2016
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659904821
- ISBN 13
- 9783659904820
- Item weight
- 548 grams
- Dimensions
- 220x150x22 mm
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About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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