Towards Achieving CSR Global Standards in the 21st Century : Public Relations Practitioners' Struggles and Challenges from Malaysian Perspectives

Language: English

Published by LAP LAMBERT Academic Publishing, 2016

3659904821 / 9783659904820

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigated. This book explores links between CSR and public relations in the context of Malaysian organisations. Case studies are presented in the form of interview data to showcase the many struggles and challenges of Malaysian public relations practitioners. The case studies indicate Malaysian public relations practitioners tend to hold technical roles in CSR and lack leadership roles. It also suggests that CSR communication in Malaysian organisations lack throughness in the 21st century.

Seller Inventory # 9783659904820

Title
Towards Achieving CSR Global Standards in the 21st Century : Public Relations Practitioners' Struggles and Challenges from Malaysian Perspectives
Author
Nurul Ain Mohd Hasan
Publisher
LAP LAMBERT Academic Publishing
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659904821
ISBN 13
9783659904820
Item weight
548 grams
Dimensions
220x150x22 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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