Accreditation at the Intersection of AI and Assurance of Learning

As AI continues to reshape higher education, its integration into the learning process transforms how institutions approach accreditation. AI tools can enhance the measurement, analysis, and improvement of student learning outcomes, offering deeper insights and more efficient evaluation methods. Accrediting bodies face the challenge of ensuring that these technologies are applied ethically and in alignment with educational standards. Enabling institutions to leverage AI's potential while upholding integrity and rigor that accreditation demands. Accreditation at the Intersection of AI and Assurance of Learning explores the intersection of AI in business education. This book aims to bridge the gap between educational technology and accreditation demands. Covering topics such as AI, business education, and learning outcomes, this book is an excellent resource for leading scholars, practitioners, and accreditation experts

Mohammad Qureshi Dedicated Associate Professor with a proven track record in delivering exceptional education atundergraduate, graduate, and postgraduate levels. Known for innovative teaching methods thatfoster critical thinking and consistently achieve positive student evaluations. A prolific researcherwith numerous publications in top-tier and A* journals, contributing to the academic advancementof the field. Committed to mentorship and actively involved in university service, demonstrating acomprehensive approach to academia and industry.

Zahid Hussain is a Research Assistant the Department of Business Administration. He has a Phd Scholar at Khadim Ali Shah Bukhari Institute of Technology, (KASBIT), Karachi, Pakistan. His research interests include sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture. His research publications have appeared in Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Hospitality and Tourism Research, SEARCH: Journal of Media and Communication Research, Asian Journal of Business Research, Malaysian Journal of Communication, among others. He serves in the editorial board of scholarly journals. Dr Sharipudin has industry experience in banking and corporate branding before turning to academia.

Dr. Hind Hammouch holds a Ph.D. in Economics and Management from the Faculty of Legal, Economic, and Social Sciences (FSJES) at Sidi Mohamed Ben Abdellah University in Fez, Morocco. She is a Professor at the Institute for Training in Offshoring Professions in ICT and Audiovisual Sectors (IFMOTICA) in Fez and a lecturer at FSJES Fez, teaching undergraduate and graduate courses. Her research focuses on corporate social responsibility (CSR), Environmental, Social, and Governance (ESG), management control systems, organizational and financial performance, and the integration of artificial intelligence in sustainable development. Dr. Hammouch has authored numerous peer-reviewed articles in Scopus-indexed journals and book chapters with IGI Global and other international publishers. She also serves on editorial boards and peer-reviews for reputable journals and conferences. Her multidisciplinary approach bridges theory and practice in management, sustainability, and digital innovation.

Dr. Rohit Bansal is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 16 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 30 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar’s Press, Germany etc. In addition to, Dr. Rohit has published 150 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 110 national and international peer reviewed journals. He has acted as session chair in many international conferences.

Dr. Umair Ahmed is an experienced scholar and educator in Human Resource Management, holding a Ph.D. from Universiti Utara Malaysia. His research focuses on leadership, employee engagement, and sustainable HR practices. Dr. Ahmed has published extensively in reputable academic journals and holds professional certifications including Senior Certified Professional (SHRM) and Senior Fellow of the Higher Education Academy (UK). He has a broad international academic and training background across North America, Asia, and Europe.