Account-Based Growth

Language: English

Published by Kogan Page Ltd, GB, 2022

1398607444 / 9781398607446

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  • New
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Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers.Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.

Seller Inventory # LU-9781398607446

Title
Account-Based Growth
Author
Tim Shercliff, Bev Burgess
Publisher
Kogan Page Ltd, GB
Publication year
2022
Condition
New
Binding
Paperback
Language
English
ISBN 10
1398607444
ISBN 13
9781398607446
Item weight
455 grams

Rarewaves USA United

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 20, 2025

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Rarewaves USA

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