Absolute Essentials of International Business

Alan Sitkin, Karine Mangion-Thornley

ISBN 10: 0367077108 / ISBN 13: 9780367077105

Published by Taylor and Francis Ltd, GB, 2020

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed. Seller Inventory # LU-9780367077105

Synopsis:

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.

Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.

With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

About the Author:

Alan Sitkin is Senior Lecturer in International Business and Sustainability at Regent's University London. He recently served eight years in London Borough of Enfield as Councillor and Cabinet Member for Economic Regeneration. This followed a previous fifteen year career in International Finance working out of Paris, Zurich and London.

Karine Mangion-Thornley is Senior Lecturer in Business and Management and Human Resources at Regent’s University London, UK.

Bibliographic Details

Title: Absolute Essentials of International Business
Publisher: Taylor and Francis Ltd, GB
Publication Date: 2020
Binding: Hardback
Condition: New