Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)
Language: English
Published by Routledge, 2024
Series: Book 12 of 15 - Absolute Essentials of Business and Economics
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 31.14
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- Title
- Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)
- Author
- Proctor, Tony
- Publisher
- Routledge
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0367643464
- ISBN 13
- 9780367643461
- Series
- Book 12 of 15: Absolute Essentials of Business and Economics
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.
The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.
Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
"Synopsis" may belong to another edition of this title.
About the Author
Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.
"About the title" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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