Absolute Essentials of Advertising

Language: English

Published by Routledge Apr 2022, 2022

1032007664 / 9781032007663

Series: Book 15 of 15 - Absolute Essentials of Business and Economics

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Hardcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource. 98 pp. Englisch.…

Seller Inventory # 9781032007663

Title
Absolute Essentials of Advertising
Author
Sarah Turnbull
Publisher
Routledge Apr 2022
Publication year
2022
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1032007664
ISBN 13
9781032007663
Item weight
266 grams
Dimensions
222x145x9 mm
Series
Book 15 of 15: Absolute Essentials of Business and Economics

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.29£ 19.29
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BuchWeltWeit Ludwig Meier e.K.

Germany