Absolute Essentials of Advertising
Language: English
Published by Routledge, 2022
Series: Book 15 of 15 - Absolute Essentials of Business and Economics
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 93.95
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.…
Seller Inventory # 9781032007663
- Title
- Absolute Essentials of Advertising
- Author
- Sarah Turnbull
- Publisher
- Routledge
- Publication year
- 2022
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1032007664
- ISBN 13
- 9781032007663
- Item weight
- 266 grams
- Dimensions
- 222x145x9 mm
- Series
- Book 15 of 15: Absolute Essentials of Business and Economics
"Synopsis" may belong to another edition of this title.
About the Author
Sarah Turnbull is a Reader in Advertising at the University of Portsmouth, UK.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.35 | £ 37.73 |
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