ASIAN BRANDING GREAT WAY TO FLY (Paperback)
Language: English
Published by Pearson Education (US), Boston, 2002
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 60.36
Quantity: 1 available
Add to basketItem description from seller
Paperback. This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020. Ian Batey leads readers through the Asian marketing minefield, sharing step-by-step strategic processes of famous market leaders. Batey takes us behind the scenes for a glimpse of Singapore Airlines, Mercedes-Banz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. Asian Branding is a guide on how to build global power-brands within Asia. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Seller Inventory # 9780130664662
- Title
- ASIAN BRANDING GREAT WAY TO FLY (Paperback)
- Author
- Ian Batey
- Publisher
- Pearson Education (US), Boston
- Publication year
- 2002
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0130664669
- ISBN 13
- 9780130664662
Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia.
Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. What you need are focused applications of the three C's: Creativity, Courage and Confidence.
The book leads readers through the Asian marketing minefield, sharing the step-by-step strategic processes of famous market leaders. It takes you behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. The author delivers page after page of practical and inspiring guidance, spiced with his often, irreverent wit and illuminated with brand-building ads, unique charts and diagrams.
"Synopsis" may belong to another edition of this title.
About the Author
Ian Batey and his advertising agency are Asian legends. He is the man behind Asia's best-known brand – the Singapore Airlines Girl.
He has campaigned for many causes, including the arts, education, the environment and served on Singapore's National Council Against Drugs Abuse. In 1990, the Wall Street Journal nominated Batey as one of the leading advertising personalities in Asia. Media & Marketing magazine, Hong Kong, elected him as Asia's Top Ad Man of the Year 1997. In 1998, his agency was hailed Asia's most creative by Campaign Brief. In 1999, he received the first Lifetime Achievement Award bestowed by the Institute of Advertising Singapore. As the agency's Chairman Emeritus, Batey now has time to indulge his passions - travel, art and grandchildren.
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 28.00 | £ 33.30 |
Payment methods
Seller's business information
The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to AussieBookSeller, Truganina, Victoria, Australia, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Please note that titles are dispatched from our UK and NZ warehouse. Delivery times specified in shipping terms. Orders ship within 2 business days. Delivery to your door then takes 8-15 days.