ASIAN BRANDING GREAT WAY TO FLY (Paperback)
Language: English
Published by Pearson Education (US), Boston, 2002
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 48.84
Quantity: 1 available
Add to basketItem description from seller
Paperback. This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020. Ian Batey leads readers through the Asian marketing minefield, sharing step-by-step strategic processes of famous market leaders. Batey takes us behind the scenes for a glimpse of Singapore Airlines, Mercedes-Banz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. Asian Branding is a guide on how to build global power-brands within Asia. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9780130664662
- Title
- ASIAN BRANDING GREAT WAY TO FLY (Paperback)
- Author
- Ian Batey
- Publisher
- Pearson Education (US), Boston
- Publication year
- 2002
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0130664669
- ISBN 13
- 9780130664662
Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia.
Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. What you need are focused applications of the three C's: Creativity, Courage and Confidence.
The book leads readers through the Asian marketing minefield, sharing the step-by-step strategic processes of famous market leaders. It takes you behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. The author delivers page after page of practical and inspiring guidance, spiced with his often, irreverent wit and illuminated with brand-building ads, unique charts and diagrams.
"Synopsis" may belong to another edition of this title.
About the Author
Ian Batey and his advertising agency are Asian legends. He is the man behind Asia's best-known brand – the Singapore Airlines Girl.
He has campaigned for many causes, including the arts, education, the environment and served on Singapore's National Council Against Drugs Abuse. In 1990, the Wall Street Journal nominated Batey as one of the leading advertising personalities in Asia. Media & Marketing magazine, Hong Kong, elected him as Asia's Top Ad Man of the Year 1997. In 1998, his agency was hailed Asia's most creative by Campaign Brief. In 1999, he received the first Lifetime Achievement Award bestowed by the Institute of Advertising Singapore. As the agency's Chairman Emeritus, Batey now has time to indulge his passions - travel, art and grandchildren.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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