ARCHETYPAL SYMBOLS, AVATARS, AND TRUST : Effects of culturally recognized symbols as avatars on participant trust in online environments.

Language: English

Published by VDM Verlag Dr. Müller, 2009

3639193008 / 9783639193008

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Man is distinguished from the rest of the animal world by the formation and use of symbols, which many researchers consider as the central cognitive process in mankind s thinking. A study of human communication, then, would be incomplete without a consideration of the impact of symbolism. The use of symbols in communication has been a focus of study in many disciplines including psychology, religion, literature, and more. In contemporary research fields, such as computer-mediated communication, the study of culture and symbols is a relatively new focus of effort. While it is well known that the meanings of symbols is both taught and learned through cultural phenomena, this research effort is among the first that looks into the cultural influence of symbol meaning on user trust. This study outlines an experiment and subsequent analysis that revealed sufficient evidence to suggest that the use of symbols associated with positive character traits resulted in increased trust development and with an increased willingness to behave in a trusting way. These results suggest implications in many areas outside the realm of traditional technology studies.

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Title
ARCHETYPAL SYMBOLS, AVATARS, AND TRUST : Effects of culturally recognized symbols as avatars on participant trust in online environments.
Author
Rodger Morrison
Publisher
VDM Verlag Dr. Müller
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639193008
ISBN 13
9783639193008
Item weight
278 grams
Dimensions
22.00x15.00x1.00 cm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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