AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts. This item is unavailable.
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Language: English
Published by Allworth Press, 1998
- Softcover
- Used
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- Title
- AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts
- Author
- Crawford, Tad,AIGA
- Publisher
- Allworth Press
- Publication year
- 1998
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1880559897
- ISBN 13
- 9781880559895
AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.
"Synopsis" may belong to another edition of this title.
Synopsis
Information on the practices and standards that govern the graphic design field is presented in this text. In-depth coverage includes designer/client relationships, management issues, handling large projects, marketing and publicity, rights issues, ethical issues and environmental concerns.
"About the title" may belong to another edition of this title.
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