AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing (Paperback)
Language: English
Published by IGI Global, 2026
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 175.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience targeting. However, leveraging AI for DEI comes with challenges. Algorithms are only fair if the data utilized is properly monitored, and organizations often risk reinforcing existing biases. When successfully integrated, AI-driven decision-making holds potential to foster more inclusive marketing practices that engage diverse audiences and reflect the values of equity and representation in a global marketplace. AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing explores the connection between generative AI (GenAI) and DEI for marketing decision-making in multicultural domains. It examines how DEI principles can be integrated into GenAI models for more ethical, inclusive, and efficient marketing strategies. This book covers topics such as global business, customer service, and digital marketing, and is a useful resource for business owners, sociologists, computer engineers, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798337367323
- Title
- AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing (Paperback)
- Author
- Theodore Tarnanidis
- Publisher
- IGI Global
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337367323
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CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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| Item | 7 to 14 business days | 7 to 60 business days |
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