UP AGAINST THE WAL-MARTS: HOW YOUR BUSINESS CAN PROSPER IN THE SHADOW OF THE RETAIL GIANTS
Taylor, Don; Archer, Jeanne Smalling
Language: English
Published by Amacom Books, 1994
- Hardcover
- Used
Seller: Folded Corner Books, Endicott, NY, U.S.A.Folded Corner Books
AbeBooks seller since November 4, 2026
Condition: Used - Near fine
£ 7.71
Quantity: 1 available
Add to basketItem description from seller
Type: Ex-Library This book discusses strategies, tips and advice collected from many small retailers whove successfully defended their markets against retailing Goliaths. The pages are clean and tight with no markings in the book.
Seller Inventory # 009573
- Title
- UP AGAINST THE WAL-MARTS: HOW YOUR BUSINESS CAN PROSPER IN THE SHADOW OF THE RETAIL GIANTS
- Author
- Taylor, Don; Archer, Jeanne Smalling
- Publisher
- Amacom Books
- Publication year
- 1994
- Condition
- Near Fine
- Dust jacket
- Very Good/Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814402380
- ISBN 13
- 9780814402382
- Item weight
- 20 ounces
- Dimensions
- 8vo - over 7¾ - 9¾Tall
- Seller catalogs
- Literature, Language, & Reading
Taylor and Archer identify ten survival strategies guaranteed to help you compete effectively and stay focused on change. You'll need to devote yourself to satisfying your customers; study the success of others; gather and analyze management information regularly; sharpen your marketing skills; increase the customer's perception of value; position your business uniquely; eliminate waste; find something to improve every day; embrace change with a positive attitude; and pull the trigger and start the battle. Both insightful and pragmatic, Up Against the Wal-Marts explores the ten strategies in detail and presents the reasons customers are flocking to the mass merchandisers and what to do to reverse the trend, low-cost advertising and promotion strategies that generate new business, the six-step customer service technique guaranteed to bring customers back again and again, the critical variable-pricing method that produces profits and gives customers the perception of value, the pieces of the financial puzzle that every business owner must have to survive, and hands-on management techniques to make your business grow.
Up Against the Wal-Marts shows you how to turn your knowledge into market share - no matter how large the shadow of the mass merchandisers may loom.
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Folded Corner Books
Endicott, NY, U.S.A.
AbeBooks seller since November 4, 2026
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