ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
Hoffman, Bob
ISBN 10: 0999230743 ISBN 13: 9780999230749
Published by Type A Group, 2022
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Your Online Bookstore, Houston, TX, U.S.A.
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Seller Inventory # 0999230743-3-29228117
Synopsis:
Everywhere we go on the web we are being followed. Everything we do on the web is being catalogued. This is called tracking. Tracking is just a pleasanter word for spying. By tracking us, marketers know who we talk to, what we say, where we go, and what we do. They know who our friends are, what our interests are, what our bank balances look like, what our sexual preferences are, what our political leanings are, and where we are at any moment. The consequences of all this surveillance have become shocking, disturbing, and dangerous. In Adscam, Bob Hoffman follows his #1 selling book BadMen to describe how online tracking has become a threat to individuals and to democratic societies, and has helped create one of the greatest frauds in history.
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Title: ADSCAM: How Online Advertising Gave Birth to...
Publisher: Type A Group
Publication Date: 2022
Binding: paperback
Condition: Good
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ADSCAM - How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy
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Soft cover. Condition: Very Good. 2022 Type A Group soft cover with 93 pages. Cover clean with gentle signs of use, spine unbroken. Pages clean with no folds or creases looking little read. Clean, lightly used copy. Seller Inventory # 148783
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Adscam (Paperback)
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Paperback. Condition: new. Paperback. In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is "a criminal racket of epic proportions. It is a giant worldwide scam -- organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry." Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780999230749