ABC*s of Relationship Selling - Planning, Preparing, Enjoying

Covers the basic tools of selling and aims to show students how to apply these skills in business. The text includes experiential exercises at the end of each chapter which aim to prepare students for situations they may encounter.

Increased coverage of Relationship Selling - Charles has integrated coverage of relationship and consultative selling. Students who understand the importance of developing relation ships with customers will ultimately be more successful.
Increased emphasis and coverage of technology - Charles Futrell understands the import role that technology plays in today's selling environment. Some examples of this technology include searching for customer information and competitor information on the World Wide Web, using an automated territory management system to manage a sales territory, and communicating with customers through e-mail. Technology has positively impacted a sales person's ability to service customers. Modern information systems make it easier to fill orders promptly and to provide up-to-the-minute status reports on orders and inventory. The author incorporates the WWW exercises, technology in selling, and information on ACT! Customer Contact Software throughout the text.
Increased emphasis and coverage of technology - Charles Futrell understands the import role that technology plays in today's selling environment. Some examples of this technology include searching for customer information and competitor information on the World Wide Web, using an automated territory management system to manage a sales territory, and communicating with customers through e-mail. Technology has positively impacted a sales person's ability to service customers. Modern information systems make it easier to fill orders promptly and to provide up-to-the-minute status reports on orders and inventory. The author incorporates the WWW exercises, technology in selling, and information on ACT! Customer Contact Software throughout the text.
Expanded coverage of sales careers - The career information has been expanded throughout so students will better understand that there are sales jobs in all organizations - business, service, and nonprofit.
Selling Experiential Exercises - These end of chapter exercises help students to better understand themselves and/or the text material. Many can be done within the class or completed outside and discussed within class.
Selling Globally - This new box features selling situations from around the world. Many of the examples and boxes were written by the author's colleagues from around the world.
Sales World Wide Web Directory - This brand new resource contains the URLs for the Sales World Wide Web Exercises found at the end of each chapter and for organizations with the largest sales forces in the United States.
Student CD-ROM- This interactive student CD-ROM is packaged with every book for free and contains a student tutorial, which drills the students on the main selling concepts and themes in the text.
The Format - ABC's of Relationship Selling remains a flexible and brief paperback. This format is perfect for instructor's who are searching for a shorter text, spend time on outside projects and role-playing, and/or cover selling in a sales management course and not in a separate selling course.
The Price - ABC's of Relationship Selling remains an inexpensive book and approximately $20 less than a traditional marketing text.
The Author's Approach - ABC's of Relationship Selling is written by a salesperson turned teacher. Charles Futrell worked in sales with Colgate, Up-john, and Ayerst for eight years before becoming a teacher. Charles stresses learning by doing and his text presents the basics of personal selling. He believes that selling skills will benefit all students and make them better communicators
Cases for Analysis - Each chapter ends with several brief but substantive cases for student analysis and class discussion. They provide the students an opportunity to apply what they are learning and think critically.
Ethical Dilemma - These challenging exercises provide students an opportunity to experience ethical dilemmas faced in the selling job.
Selling Tips - these boxes offer the reader additional selling tips for use in developing their role-plays and will continue to be helpful to the student as they enter the business world.
Sales Challenge/Solution - the text portion of each chapter begins with a real-life challenge faced by sales professionals. The challenge pertains to the topic of the chapter and will heighten student interest in chapter concepts. The challenge is resolved at the end of the chapter, where chapter concepts guiding the salesperson's actions are highlighted.