Switch by Chip Heath and Dan Heath is a powerful guide to understanding why change is so difficult—and how to make it stick.
Using engaging stories, real-world case studies, and behavioral psychology, the authors explain how to overcome resistance and create positive change in individuals, teams, and organizations.
The book introduces a practical framework that helps align motivation, behavior, and environment to make change easier and more sustainable.
An essential read for leaders, professionals, educators, and anyone looking to drive meaningful personal or organizational change.
"synopsis" may belong to another edition of this title.
Seller: patribooks, PATERSON, NJ, U.S.A.
Soft cover. Condition: New. Brand NEW, Shrink Wrap. Seller Inventory # ABE-430