The Pursuit of Purpose: A 40-Year Journey of a Dutch Flower Farmer in America - Softcover

DeVries, Lane Dirk

Softcover

ISBN 13: 9798993567600

Publisher: Dutch Lane Publishing, 2025

Synopsis

The Pursuit of Purpose: A 40-Year Journey of a Dutch Flower Farmer in America
By Lane DeVries
From the tulip fields of Holland to the rugged coast of Northern California, The Pursuit of Purpose is an inspiring true story of resilience, faith, and the relentless pursuit of the American dream.
Lane DeVries, a fourth-generation flower farmer, shares his remarkable forty-year journey building one of America’s largest flower farms—Sun Valley Floral Farms—through triumphs, setbacks, and seasons of profound change. With honesty and heart, DeVries invites readers behind the scenes of the floral industry, revealing the challenges of entrepreneurship, leadership, and innovation in a rapidly changing marketplace.
More than a business memoir, this is a story about faith, family, perseverance, and purpose. From humble beginnings in the Netherlands to navigating labor crises, economic upheaval, and global competition, DeVries shows how values such as integrity, teamwork, and gratitude can carry a vision through even the hardest storms.
Whether you’re an entrepreneur, leader, farmer, or dreamer, this deeply personal narrative offers timeless lessons on:

• Building a business with purpose and heart
• Leading with humility and resilience
• Finding opportunity in adversity
• Staying true to your faith and values in times of uncertainty

The Pursuit of Purpose reminds us that success is not measured by wealth or fame—but by the difference we make, the people we uplift, and the legacy we leave behind.
Perfect for readers of Phil Knight’s Shoe Dog, Howard Schultz’s Onward, or John Maxwell’s Intentional Living, this memoir is both a moving personal reflection and a blueprint for purposeful leadership in business and life.

About this title

About the Author

Lane DeVries is a Dutch-born entrepreneur, horticultural innovator, and industry leader whose four-decade career helped shape the modern American flower industry. In 1983, he arrived in the United States with just $160 and a dream. Over the next 40 years he built Sun Valley Floral Farms into one of North America's largest and most respected flower-growing companies, recognized for its world-class tulips, lilies, and iris, and emerged as a respected voice for purpose-driven leadership in the floral industry.Today, as President of CalFlowers, the national floral-industry trade association, DeVries continues to champion the American Floral Industry at large with innovation, integrity and vision. His story, spanning immigration, entrepreneurship, faith, and perseverance-embodies the true American Dream.DeVries has been honored by both the Society of American Florists and the International Fresh Produce Association as: ' Floral Marketer of the Year and is widely known as "Mr. Women's Day" for promoting the celebration of women through flowers. He lives in Northern California, where he continues to mentor and inspire new generations of purpose-driven leaders.________________________________________

Edition details

• Publisher: Dutch Lane Publishing
• Publication date: 2025
• Language: English
• ISBN 13: 9798993567600
• Binding: Paperback
• Number of pages: 296