Items related to Marketing2aT: Become the Marketer Every Team Wants
Synopsis
You studied marketing. You learned the tools. You built the portfolio.
So why does starting a marketing career still feel so unclear?
Because employers expect more than campaign, content, and social media skills. They need marketers who can understand customers, frame problems, work across teams, use technology wisely, and connect marketing decisions to business results.
Marketing2aT is a practical career guide for marketing students, recent graduates, interns, early-career marketers, and career changers who want to become the kind of marketer every team wants.
Built from more than 130 interviews with executives, founders, hiring managers, and leaders who hire, manage, and promote marketers, the book reveals what employers actually value—and what earns early-career professionals greater trust, responsibility, and opportunity.
You’ll learn how to:
- Build business acumen and understand how a company makes money
- Connect marketing to revenue, margin, cash flow, CAC, LTV, and payback
- Understand customers before recommending tactics
- Turn data into insight and insight into clear recommendations
- Separate correlation from causation and challenge hidden assumptions
- Communicate effectively with executives and cross-functional teams
- Build trust through curiosity, emotional intelligence, integrity, and follow-through
- Use AI and marketing technology without surrendering your judgment
- Turn school projects and early work into visible proof of talent
- Choose experiences that build a purposeful, T-shaped career
Through relatable field stories, 40 practical MOVEs, and guided AI prompts, Marketing2aT helps you apply these lessons in interviews, classrooms, internships, meetings, and first jobs.
Written by a marketing leader who also teaches graduate students, Marketing2aT bridges business and academia—connecting what students learn in the classroom with how marketing decisions are actually made at work.
This is not a book of hacks or empty confidence. It is a guide to becoming deep enough to be useful, broad enough to be trusted, and adaptable enough to keep growing.
The goal is not to help you sound like a marketer. It is to help you become one leaders trust.
"synopsis" may belong to another edition of this title.
Search results for Marketing2aT: Become the Marketer Every Team Wants
Stock Image
Marketing2aT (Paperback)
Print on DemandSeller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. You studied marketing. You learned the tools. You built the portfolio. So why does starting a marketing career still feel so unclear?Marketing2aT is a practical career guide for marketing students, recent graduates, interns, entry-level marketers, and career changers who want to become the kind of marketer every team wants.Today's marketing field is changing fast. AI is taking over routine tasks. Entry-level marketing roles are harder to find. Employers expect more than content, campaigns, and social media skills. Modern teams need marketers who can think clearly, adapt quickly, communicate well, and connect marketing work to business results.Marketing2aT helps early-career marketers become T-shaped: deep enough to be useful, broad enough to be trusted, and adaptable enough to keep growing.Built from more than 130 interviews with executives, founders, hiring managers, specialists, and marketing leaders, this book reveals what employers actually notice when deciding who earns more responsibility, more trust, and more opportunity.The message is direct: technical skills matter, but they are not enough. Employers also want judgment, curiosity, ownership, communication, business acumen, and the ability to keep learning when the work changes.This is the guide to the developmental work that separates marketers who keep growing from those who get stuck.Inside, you will learn the T-GROWTH framework: Thirst to Learn - Build curiosity, teachability, and the habit of learning faster than the market changes.Grit and Integrity - Develop the follow-through, ownership, and ethical backbone leaders trust.Relate and Empathize - Build stronger relationships across marketing, sales, finance, product, and operations.Observe and Communicate - Turn information into insight and insight into clear recommendations.Wisdom Before Strategy - Build business acumen and connect marketing activity to revenue, margin, cash flow, and business decisions.Tech Fluency and Adaptability - Use new tools, including AI, without confusing tool mastery for real judgment.Holistic Growth - Bring your skills, habits, and judgment together into a career that compounds.Each chapter includes field stories, advice from real leaders, practical MOVEs, and AI prompts that help you apply the ideas to your own marketing career. You will see realistic workplace moments, common mistakes, and practical ways to build the habits that make a young marketer more useful.You will learn how to understand what employers actually value, build stronger business acumen, communicate with more clarity and confidence, work better across teams, use AI as a thinking partner instead of a shortcut, connect marketing skills to business outcomes, and grow into a more trusted professional.Marketing2aT is especially useful if you are trying to land your first marketing job, prepare for an internship, grow in your first role, or make a career change into marketing. It is also a strong fit for professors, mentors, managers, and parents who want to give practical marketing career advice to someone they believe in. Marketing2aT helps marketing students, recent graduates, and early-career marketers build business acumen, use AI wisely, and become T-shaped marketers employers trust. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798993190617
Stock Image
Marketing2aT: Become the Marketer Every Team Wants
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9798993190617
Stock Image
Marketing2aT
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # LU-9798993190617
Buy New
£ 20.20
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Marketing2aT (Paperback)
Print on DemandSeller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. You studied marketing. You learned the tools. You built the portfolio. So why does starting a marketing career still feel so unclear?Marketing2aT is a practical career guide for marketing students, recent graduates, interns, entry-level marketers, and career changers who want to become the kind of marketer every team wants.Today's marketing field is changing fast. AI is taking over routine tasks. Entry-level marketing roles are harder to find. Employers expect more than content, campaigns, and social media skills. Modern teams need marketers who can think clearly, adapt quickly, communicate well, and connect marketing work to business results.Marketing2aT helps early-career marketers become T-shaped: deep enough to be useful, broad enough to be trusted, and adaptable enough to keep growing.Built from more than 130 interviews with executives, founders, hiring managers, specialists, and marketing leaders, this book reveals what employers actually notice when deciding who earns more responsibility, more trust, and more opportunity.The message is direct: technical skills matter, but they are not enough. Employers also want judgment, curiosity, ownership, communication, business acumen, and the ability to keep learning when the work changes.This is the guide to the developmental work that separates marketers who keep growing from those who get stuck.Inside, you will learn the T-GROWTH framework: Thirst to Learn - Build curiosity, teachability, and the habit of learning faster than the market changes.Grit and Integrity - Develop the follow-through, ownership, and ethical backbone leaders trust.Relate and Empathize - Build stronger relationships across marketing, sales, finance, product, and operations.Observe and Communicate - Turn information into insight and insight into clear recommendations.Wisdom Before Strategy - Build business acumen and connect marketing activity to revenue, margin, cash flow, and business decisions.Tech Fluency and Adaptability - Use new tools, including AI, without confusing tool mastery for real judgment.Holistic Growth - Bring your skills, habits, and judgment together into a career that compounds.Each chapter includes field stories, advice from real leaders, practical MOVEs, and AI prompts that help you apply the ideas to your own marketing career. You will see realistic workplace moments, common mistakes, and practical ways to build the habits that make a young marketer more useful.You will learn how to understand what employers actually value, build stronger business acumen, communicate with more clarity and confidence, work better across teams, use AI as a thinking partner instead of a shortcut, connect marketing skills to business outcomes, and grow into a more trusted professional.Marketing2aT is especially useful if you are trying to land your first marketing job, prepare for an internship, grow in your first role, or make a career change into marketing. It is also a strong fit for professors, mentors, managers, and parents who want to give practical marketing career advice to someone they believe in. Marketing2aT helps marketing students, recent graduates, and early-career marketers build business acumen, use AI wisely, and become T-shaped marketers employers trust. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9798993190617
Stock Image
Marketing2aT (Paperback)
Print on DemandSeller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. You studied marketing. You learned the tools. You built the portfolio. So why does starting a marketing career still feel so unclear?Marketing2aT is a practical career guide for marketing students, recent graduates, interns, entry-level marketers, and career changers who want to become the kind of marketer every team wants.Today's marketing field is changing fast. AI is taking over routine tasks. Entry-level marketing roles are harder to find. Employers expect more than content, campaigns, and social media skills. Modern teams need marketers who can think clearly, adapt quickly, communicate well, and connect marketing work to business results.Marketing2aT helps early-career marketers become T-shaped: deep enough to be useful, broad enough to be trusted, and adaptable enough to keep growing.Built from more than 130 interviews with executives, founders, hiring managers, specialists, and marketing leaders, this book reveals what employers actually notice when deciding who earns more responsibility, more trust, and more opportunity.The message is direct: technical skills matter, but they are not enough. Employers also want judgment, curiosity, ownership, communication, business acumen, and the ability to keep learning when the work changes.This is the guide to the developmental work that separates marketers who keep growing from those who get stuck.Inside, you will learn the T-GROWTH framework: Thirst to Learn - Build curiosity, teachability, and the habit of learning faster than the market changes.Grit and Integrity - Develop the follow-through, ownership, and ethical backbone leaders trust.Relate and Empathize - Build stronger relationships across marketing, sales, finance, product, and operations.Observe and Communicate - Turn information into insight and insight into clear recommendations.Wisdom Before Strategy - Build business acumen and connect marketing activity to revenue, margin, cash flow, and business decisions.Tech Fluency and Adaptability - Use new tools, including AI, without confusing tool mastery for real judgment.Holistic Growth - Bring your skills, habits, and judgment together into a career that compounds.Each chapter includes field stories, advice from real leaders, practical MOVEs, and AI prompts that help you apply the ideas to your own marketing career. You will see realistic workplace moments, common mistakes, and practical ways to build the habits that make a young marketer more useful.You will learn how to understand what employers actually value, build stronger business acumen, communicate with more clarity and confidence, work better across teams, use AI as a thinking partner instead of a shortcut, connect marketing skills to business outcomes, and grow into a more trusted professional.Marketing2aT is especially useful if you are trying to land your first marketing job, prepare for an internship, grow in your first role, or make a career change into marketing. It is also a strong fit for professors, mentors, managers, and parents who want to give practical marketing career advice to someone they believe in. Marketing2aT helps marketing students, recent graduates, and early-career marketers build business acumen, use AI wisely, and become T-shaped marketers employers trust. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798993190617
Buy New
£ 19.99
£ 37 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Marketing2aT : Become the Marketer Every Team Wants
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware - Marketing2aT helps marketing students, recent graduates, and early-career marketers build business acumen, use AI wisely, and become T-shaped marketers employers trust. Seller Inventory # 9798993190617
Stock Image
Marketing2aT
Seller: Rarewaves.com UK, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # LU-9798993190617
Buy New
£ 18.74
£ 65 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available