Items related to Advertising Campaigns Workbook, Third Edition
Synopsis
Looking for a quick and easy guide for developing advertising campaigns? This workbook is designed to serve as an alternative (or a companion) to traditional advertising campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion. The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.
"synopsis" may belong to another edition of this title.
Search results for Advertising Campaigns Workbook, Third Edition
Seller Image
Advertising Campaigns Workbook
Seller: eCampus, Lexington, KY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # N:9798992930511:ONHAND