You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship - Softcover

Belsky, Jared

Softcover

ISBN 13: 9798988270607

Publisher: Ripples Media llc, 2023

Synopsis

Amazon #1 Bestseller in Marketing and Communications

2023 Goody Business Book Award Finalist in Leadership-Think Differently. Featured in Ad Age, Association of National Advertisers, and Kirkus Reviews

“Many executives want to have a more productive relationship with their agency, but don’t know where to start. This book provides practical take-home value to get you started.” — Ellie Doty, CMO of Dolphin Entertainment and former CMO of Burger King and Chili’s

Throughout his career as one of the most respected leaders in the advertising and marketing world, leading agency CEO Jared Belsky has been known for the results his teams produce and the strong bonds he builds with his clients. So, what’s his secret?

In You Get The Agency You Deserve, Belsky, who is also the author of The Great Client Partner, outlines twenty practical and emotional lessons for clients to get the most out of their agency partnerships. His real-world knowledge is outlined in useful, bite-size chapters that will lead not just to mutual trust and better communication, but also more successful campaigns and an increased bottom line.

• Provide effective feedback to your agency team
• Set clear expectations and goals that will produce better work and results
• Better motivate team members by communicating with confidence, candor, and optimism
• Realize the best path for navigating conflict is not a divorce, but rather improving the relationship

Jared Belsky has been in the driver’s seat as CEO and co-founder of Arcadia, a digital marketing and analytics agency, and former CEO of 360i. Future clients and agency leaders will do well to adhere to the counsel he’s developed after 20 years of leadership experience with some of the nation’s most successful agencies and brands.

About this title

About the Author

Jared Belsky is the CEO and Co-Founder of Acadia, a powerhouse digital marketing and analytics agency. Previously, he was the CEO at 360i, one of the top marketing and advertising agencies in the U.S. Belsky is the author of The Great Client Partner, a leadership guide focused on educating and inspiring around soft skills as a critical component to technical expertise. He is a frequent contributor to AdAge, Adweek, and AdExchanger. Over his career, he has been honored as one of the industry's top leaders. He was named to the Class of 2023 by Campaign 40 Over 40, recognizing individuals for groundbreaking work and outside-the-box thinking. Previously, he had been named to AdAge's "40 Under 40" in 2017, honored as Executive of the Year at the 2016 Bing Agency Awards, and was the only person named in consecutive years to Adweek's Media All-Star list in 2014 and 2015.

Edition details

• Publisher: Ripples Media llc
• Publication date: 2023
• Language: English
• ISBN 13: 9798988270607
• Binding: Paperback
• Number of pages: 126