The Marketer's Guide to Creative Production: Everything a Marketer Needs to Know About Film and Photography - Softcover

Gibbs, Jillian; Schroeder, Marie; Estabrooks, Lori; Sadler, Alan; Dye, Kirsty

Softcover

ISBN 13: 9798987751503

Publisher: Redhead Enterprises, LLC, 2023

Synopsis

In this comprehensive marketing and advertising book, Jillian Gibbs—CEO and founder of the marketing production advisory APR—demystifies the world of creative production with an expert pocket-guide and workbook.

Brands want quality work that works hard for them. They want to understand how they can best contribute to their creative production process and get the most out of their agencies and production partners.

From planning and budgeting to execution and distribution, The Marketer’s Guide to Creative Production details every phase of the creative production process, empowering marketing professionals to contribute effectively to video and photography executions. This includes video of social, TV commercials, documentaries, brand films, and online videos.
Combining real-life examples, pro tips, and actionable tools, Jillian Gibbs empowers marketing professionals with foundational knowledge to navigate the risks, issues, and challenges that inevitably arise during productions.

Perfect for marketing professionals at all levels, the producers and individual creators who read this content creation book will:

• Understand the full production process and how to prepare for their live-action or photo shoot.
• Get the most out of their creative and production partners for optimal creative quality and production value.
• Gain confidence in managing their creative productions by asking the right questions at the right time.
• Learn about the drivers and optimizers that impact production costs and how they may unknowingly affect them.

The Marketer's Guide to Creative Production will provide the necessary tools and perspective to harness the power of your investment and make the most of the companies and talent involved in your film and photography projects.
Tap into the knowledge, skills, and confidence that will help you collaborate effectively and manage expectations with your project partners to create impactful and memorable results.

“This book provides a rich assortment of examples, tips, and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results.” —Bill Duggan, executive vice president, Association of National Advertisers

About this title

About the Author

Jillian Gibbs is a seasoned marketing production consultant, author, award-winning CEO, renowned speaker, and supporter of sustainable production and women in leadership. With over 30 years of experience, she has worked with top brands, guiding their creative production efforts and helping them achieve impactful results. Gibbs is the founder and CEO of Advertising Production Resources, a global advisory company specializing in production investment management. She is a frequent contributor to industry publications and a trusted advisor to marketing professionals and industry associations worldwide.For more information on how to leverage the content of this book for learning and development purposes, please visit www.creativeproductionformarketers.com.

Edition details

• Publisher: Redhead Enterprises, LLC
• Publication date: 2023
• Language: English
• ISBN 13: 9798987751503
• Binding: Paperback
• Illustrator: Dye Dave
• Number of pages: 174
• Editor: Robinson Becky, Keith Kathy