Synopsis
Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company (hint: it likely doesn't match Porter's Five Forces) and examine the skills you need to get noticed, make an impact, keep your job, and get recognized.
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A Practical Guide to Competitive Intelligence
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A Practical Guide to Competitive Intelligence
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A Practical Guide to Competitive Intelligence
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