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How to build brands in India: Brand Building Lessons from India, the World’s Most Demanding Market. - Softcover
Synopsis
In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.
How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world’s most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.
This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding—trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.
Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a “how-to” manual. It is a field guide to relevance—one that shows why in India, the brands that last are not the loudest, but the most understood.
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How to build brands in India: Brand Building Lessons from India, the World's Most Demanding Market.
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How to build brands in India
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How to build brands in India
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How to build brands in India : Brand Building Lessons from India, the World's Most Demanding Market.
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Taschenbuch. Condition: Neu. Neuware - In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a 'how-to' manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. Seller Inventory # 9798902695257
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How to build brands in India (Paperback)
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Paperback. Condition: new. Paperback. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798902695257
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