Synopsis
The "A Handbook of Digital Marketing" aims to provide BBA and MBA students with a comprehensive understanding of the digital landscape's importance in modern business. It bridges the gap between academic theory and industry practice, beginning with the fundamentals of digital marketing and consumer behaviour in the digital age. The book covers essential topics like online analytics, search engine optimization (SEO), and social media marketing, equipping students to create effective digital strategies.
Recognizing the fast-paced nature of the digital world, the book includes the latest SEO updates and a detailed discussion on social media optimization. It also emphasizes the strategic use of Google Maps for local businesses. Each chapter features suggested questions, activities, and multiple-choice questions to enhance learning and application. This interactive approach prepares students to tackle real-world challenges, making the book a valuable resource for aspiring and experienced business managers looking to leverage digital technologies effectively.
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A Handbook of Digital Marketing
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A Handbook of Digital Marketing (Hardcover)
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Hardcover. Condition: new. Hardcover. The "A Handbook of Digital Marketing" aims to provide BBA and MBA students with a comprehensive understanding of the digital landscape's importance in modern business. It bridges the gap between academic theory and industry practice, beginning with the fundamentals of digital marketing and consumer behaviour in the digital age. The book covers essential topics like online analytics, search engine optimization (SEO), and social media marketing, equipping students to create effective digital strategies.Recognizing the fast-paced nature of the digital world, the book includes the latest SEO updates and a detailed discussion on social media optimization. It also emphasizes the strategic use of Google Maps for local businesses. Each chapter features suggested questions, activities, and multiple-choice questions to enhance learning and application. This interactive approach prepares students to tackle real-world challenges, making the book a valuable resource for aspiring and experienced business managers looking to leverage digital technologies effectively. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798902075240
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A Handbook of Digital Marketing : A Complete Guide for College Students
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. Neuware - The 'A Handbook of Digital Marketing' aims to provide BBA and MBA students with a comprehensive understanding of the digital landscape's importance in modern business. It bridges the gap between academic theory and industry practice, beginning with the fundamentals of digital marketing and consumer behaviour in the digital age. The book covers essential topics like online analytics, search engine optimization (SEO), and social media marketing, equipping students to create effective digital strategies.Recognizing the fast-paced nature of the digital world, the book includes the latest SEO updates and a detailed discussion on social media optimization. It also emphasizes the strategic use of Google Maps for local businesses. Each chapter features suggested questions, activities, and multiple-choice questions to enhance learning and application. This interactive approach prepares students to tackle real-world challenges, making the book a valuable resource for aspiring and experienced business managers looking to leverage digital technologies effectively. Seller Inventory # 9798902075240