The Symbiotic Web: AI, Media Tools, and Social Media measurement frameworks - Softcover

SAJITHRA KANNAPPAN

 
9798901367070: The Symbiotic Web: AI, Media Tools, and Social Media measurement frameworks

Synopsis

Social media has transformed the way organizations communicate, collaborate, and measure success. What began as a low‑cost set of tools under Web 1.0 has evolved into a complex ecosystem of AI‑driven platforms under Web 4.0. This book explores the evolution of social media, its influence on IT organizations, and the standards by which marketing effectiveness is now evaluated

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