Items related to Marketing Maestro: A New Approach to Orchestrating...
Synopsis
Finally, the B2B marketing apprenticeship you’ve been seeking.
In the fast-paced, sophisticated, and complex world of business-to-business (B2B), many marketers inadvertently diminish their worth by mistaking tactical activity for value and by settling for a limited definition of their profession. Whether you work for a manufacturer, software company, wholesaler, supplier, or services provider, it’s time to learn the foundational keys to building a career defined by impact and influence. It’s time to discover the full scope of the marketing profession and focus on what’s significant to increase your value and the value of your work.
For over two decades, Jody Costa Snyder has been conducting her marketing career and learning the necessary lessons along the way. Now, she’s ready to share her symphony. In Marketing Maestro, you’ll learn all the mindsets, approaches, and insights needed to build and sustain a successful B2B marketing career, without all of the jargon. Using classical music as her framework, Costa Snyder defines six zones in which all marketers can place themselves and chart their career development:
- The Aficionado
- The Composer
- The Orchestrator
- The Promoter
- The Conductor
- The Audience
Whether you’re just starting out or you’ve found yourself in a higher-level role you don’t feel prepared for, this book is the reference guide you need to become a thriving marketing professional.
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About the Author
Jody Costa Snyder is a marketing advisor and professional writer based in Baltimore, Maryland. For more than twenty years, she has worked in and around the field of marketing, finishing her corporate career as vice president of marketing and strategic partnerships at a supply chain technology firm. She is passionate about mentorship and inspiring confidence in B2B marketers.
"About this title" may belong to another edition of this title.
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Marketing Maestro
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Marketing Maestro: A New Approach to Orchestrating Your B2B Careers
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Marketing Maestro
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Marketing Maestro : A New Approach to Orchestrating Your B2B Career
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Taschenbuch. Condition: Neu. Neuware - Finally, the B2B marketing apprenticeship you've been seeking.In the fast-paced, sophisticated, and complex world of business-to-business (B2B), many marketers inadvertently diminish their worth by mistaking tactical activity for value and by settling for a limited definition of their profession. Whether you work for a manufacturer, software company, wholesaler, supplier, or services provider, it's time to learn the foundational keys to building a career defined by impact and influence. It's time to discover the full scope of the marketing profession and focus on what's significant to increase your value and the value of your work.For over two decades, Jody Costa Snyder has been conducting her marketing career and learning the necessary lessons along the way. Now, she's ready to share her symphony. In Marketing Maestro, you'll learn all the mindsets, approaches, and insights needed to build and sustain a successful B2B marketing career, without all of the jargon. Using classical music as her framework, Costa Snyder defines six zones in which all marketers can place themselves and chart their career development: - The Aficionado- The Composer- The Orchestrator- The Promoter- The Conductor- The AudienceWhether you're just starting out or you've found yourself in a higher-level role you don't feel prepared for, this book is the reference guide you need to become a thriving marketing professional. Seller Inventory # 9798900520933