Business Analytics Essentials: A Foundation for Data-Driven Decision Making - Hardcover

Dr Lakshmi Shankar Iyer; Dr Bindhia Joji; Dr Saseekala M; Dr Sophia Shalini G B

 
9798898797713: Business Analytics Essentials: A Foundation for Data-Driven Decision Making

Synopsis

The book Business Analytics Essentials: A Foundation for Data-Driven Decision Making' introduces key analytics concepts like foundations and types of analytics, data visualization, machine learning, and ethical way of handling data.

Through real-world case studies, practical insights, and industry-informed content, the book bridges academic foundations with business applications covering diverse sectors like finance, healthcare, retail and much more.

"synopsis" may belong to another edition of this title.