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Synopsis
This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products—special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.
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Flavours of Origin: An Insight on Purchase of GI Products of Kerala
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FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA
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Flavours of Origin
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Flavours of Origin
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Flavours of Origin : An Insight on Purchase of GI Products of Kerala
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Taschenbuch. Condition: Neu. Neuware - This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace. Seller Inventory # 9798896735649