A Different Way - Hardcover

S Thakkar, Atul; P Cornwell, Carol

Hardcover

ISBN 13: 9798894857442

Publisher: Covenant Books, 2025

Synopsis

This brief book shares personal details of how three entrepreneurs created a humanity, values-based, and financially successful company. It was 1984, an exciting time in the newly born personal computing or networking industry. Nearly thirty years before the conscious capitalism movement began, and a decade or more before corporate social responsibility was a topic in boardrooms, the authors established Attronica Computers, Inc. Their belief was that financial and economic success would come from following moral or ethical, legal, and humanity-oriented business principles, while serving customers to achieve the same results for them.

What you will learn from this book is that value-driven profitability comes from many opportunities in everyday business life. You will see them when you look at and hear the people around you: your employees, your customers. This book is written in quick-to-read, conversational format, with thoughtful discussion questions at the end of each chapter.

Edition details

• Publisher: Covenant Books
• Publication date: 2025
• Language: English
• ISBN 13: 9798894857442
• Binding: Hardcover
• Number of pages: 62