Entrepreneur’s Survival Guide: A business foundation building guide for the small business owners, the solopreneurs, the self-helper (and those with limited time). This short, direct-to-the-point guide defines the core aspects of running a successful small business for those wanting to define what success means to them, lay the path to get there, and stay on track.
Broken into distinct sections, the Guide is designed as a reference book instead of a management tome with short, targeted lessons distilling only the critical information needed to understand them — no amusing anecdotes, no long-winded narrative case studies.
The Guide covers:
1. The three legs to a successful foundation (integrity, technical competence, and value add)
2. Planning for your endeavor (and its success)
3. Practical execution (general, leadership, sales and marketing, and time management)
4. Maintaining motivation and sustainability
5. The value and practice of risk taking
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