THE SALES TRANSFORMATION JOURNEY: 25 Principles for Building a World-Class Team of Trusted Advisors - Softcover
Synopsis
A Chief Sales Officer finds that sales transformation can be achieved by learning ways to answer “yes” to twenty-five simple questions – questions that reveal the essential characteristics of an exceptional sales team. His journey is directed by a crafty old messenger who reveals the truth about becoming a “trusted partner” to his customers through observations and stories about a tartar sauce-making county commission chair, a 1965 Ford Mustang, a British talent show judge, a wise man, a homebuilder, two Little League baseball coaches, and Sir Isaac Newton.
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