Synopsis
IMPORTANT NOTE TO READERS
A fully updated and expanded Third Edition of Culture by Design is now available on Amazon.
The Third Edition reflects the author’s most current thinking and includes new chapters, refined guidance, and insights based on years of additional real-world application.
No single factor - not sales, marketing, finance, strategy, or operations - has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky. In the game-changing first edition of Culture by Design, David Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations have now used to build high-performing cultures. In this new, updated edition, you'll learn how to take the strategies he originally taught and adapt them to meet the unique challenges presented by today's remote work environment.
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