Michel et Augustin: SUCCESS OF A CREATIVE AND INNOVATIVE COMPANY (University Notes – Essays and Academic Summaries) - Softcover

De Candia, Mauro Tommaso

Softcover

ISBN 13: 9798564038591

Publisher: Independently published, 2020

Synopsis

The American have their famous Ben & Jerry’s, the German have Ben & Nuts and from now on, the French have their two kooky cookies: Michel et Augustin.This French cooking-making venture is created in Paris in 2004 and 10 years later, it has become a strong brand on the French food market. On this mature market, dominated by large food-processing companies, Michel et Augustin managed to get a place through innovative products and an original way to communicate. With a value proposition non-existing on the market (playful positioning and products "homemade"), they establish a niche of loyal customers.

Edition details

• Publisher: Independently published
• Publication date: 2020
• Language: English
• ISBN 13: 9798564038591
• Binding: Paperback
• Number of pages: 31