As you are reading this, you might be wondering why you should read this book. I wish if I had read this book a decade ago, I would have saved many sleepless nights and lots of money.
Unlike any other theoretical book, this one does not contain typical theory. The information provided here are hands-on in nature and made simpler to cater the need of any entrepreneur or a small group of 3/4 entrepreneurs running a business.
Tools, techniques, and necessary information to bootstrap a start-up are articulated. It will definitely help next generation of entrepreneurs. This also covers various functions like Marketing, Strategy, HR, Operations, Sales, Finance, IT needed to run smoothly any small organization. The information provided here are available in open forums, and credit goes to all the corporates, tool and platform providers for making life of an entrepreneur easy. Nonetheless, the information is unknown to many senior level professionals. This is an attempt to make the life of first-time entrepreneurs’ life easy and reduce the burn rate of a start-up so that it does make an exit with a reason of high burn rate.
In the larger context, the purpose of this book is twofold. First break the myth a lot of money is required to launch any business. Businesses are built with passion, hard work, dedication, using hard earned skills. To scale any business, we need larger amount of funding. But it is not true just to launch a business model, to validate our ideas, to test and hypothesize our idea we need lots of money. What we need to start a business is a firm mindset, ability to learn from failures and then rectify our own shortcomings. The other intension is to help entrepreneurs who cannot afford huge sum of money but highly energetic, can wear many hats needed to make a business successful and want to validate ideas and then use the recurring income from their small business for business growth and later look for external funding (probably a larger amount).
"synopsis" may belong to another edition of this title.
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