Business Guide: Exploring The How, What And Why Of Business Process Optimization: 5 Steps For Process Optimisation - Softcover

Friling, Melissia

Softcover

ISBN 13: 9798457920163

Publisher: Independently published, 2021

Synopsis

If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results

Edition details

• Publisher: Independently published
• Publication date: 2021
• Language: English
• ISBN 13: 9798457920163
• Binding: Paperback
• Number of pages: 46