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Business Process Optimization: Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors - Softcover

Turlich, Bradford

 
9798457892002: Business Process Optimization: Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors
Softcover
ISBN 13: 9798457892002
Publisher: Independently published, 2021

Synopsis

If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results

"synopsis" may belong to another edition of this title.

Publisher
Independently published
Publication date
2021
Language
English
ISBN 13 
9798457892002
Binding
Paperback
Number of pages
46