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Synopsis
Written by leading experts in market research and Diversity, Equity & Inclusion (DEI), BIAS TESTING FOR MARKET RESEARCH presents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to:
- Mitigate bias in survey questions using appropriate bias testing techniques
- Integrate bias testing in conjunction with technology use
- Enable an inclusive research design to maximize equity in access
- Chapter 1: Implicit and unconscious bias in research design
- Chapter 2: Bias testing fundamentals
- Chapter 3: Bias testing methods
- Chapter 4: Practical considerations
- Chapter 5: "What if" questions and solutions
"synopsis" may belong to another edition of this title.
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Paperback. Condition: new. Paperback. Written by leading experts in market research and Diversity, Equity & Inclusion (DEI), BIAS TESTING FOR MARKET RESEARCH presents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to: Mitigate bias in survey questions using appropriate bias testing techniquesIntegrate bias testing in conjunction with technology useEnable an inclusive research design to maximize equity in accessThis book is the essential guide to mitigate implicit and unconscious bias in the research design process with 5 chapters: Chapter 1: Implicit and unconscious bias in research designChapter 2: Bias testing fundamentalsChapter 3: Bias testing methodsChapter 4: Practical considerationsChapter 5: "What if" questions and solutions This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798398341843
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