Elevating Brand Loyalty With Optimized Marketing Analytics and AI - Softcover

Softcover

ISBN 13: 9798369399552

Publisher: Business Science Reference, 2025

Synopsis

The integration of marketing analytics and artificial intelligence is transforming how businesses engage with customers, offering deeper insights into behavior and enabling highly personalized experiences. This technological shift enhances customer satisfaction, strengthens brand loyalty, and drives competitive advantage in an increasingly data-driven market. By harnessing AI and analytics, companies can predict trends, streamline operations, and craft strategies that resonate more effectively with their target audiences. As industries continue to evolve, this convergence plays a crucial role in shaping the future of marketing, ensuring businesses stay agile and customer focused. Ultimately, it empowers organizations to create more meaningful connections, fostering long-term growth and innovation. Elevating Brand Loyalty With Optimized Marketing Analytics and AI is an amalgamation of marketing analytics and artificial intelligence that offers a strategic framework to elevate brand loyalty. It delves into the academic foundations, practical applications, and strategic implications of integrating AI and marketing analytics with contemporary business strategies to deliver optimal customer experience. Covering topics such as big data, ethical consumption, and social media engagement, this book is an excellent resource for academicians, researchers, business leaders, IT professionals, industry researchers, policymakers, and more.

About this title

About the Authors

Ruchika Sharma is working as Associate Professor at Delhi School of Business by Vivekananda Institute of Professional Studies - Technical Campus. She has earned her Ph.D. from B.I.T Mesra, Ranchi, India. Dr. Ruchika is a Gold Medalist in MBA and has more than thirteen years of experience in academics. Her research interests include consumer behavior, sustainability, tourism, digital marketing, data analytics, employer branding, and social media marketing. She has published articles in various international journals of repute listed in ABDC and Scopus. She has also presented numerous research papers at various national and international conferences at reputed Institutions such as IIMs, PAN IIM, IITs, American Marketing Association Conference, USA. She has also authored one book titled ‘Service Marketing” in the year 2019. She was also conferred with Best Teacher Award by Delhi Institute of Advanced Studies, Delhi.

Dr. Tariq Maqableh is an experienced academic with over 6 years of experience in an Accounting and finance discipline as a lecturer and tutor at various universities including University of Western Sydney, Charles Sturt University, southern cross Institute, Canterbury Institute of Management and ECA with a proven track record. He has taught both undergraduate and postgraduate Accounting and Management courses like Financial Management, Foundation of Accounting, Foundation of Management, Mathematics and Statistics, Strategic Management, Project Integration and change management and concepts to both face-to-face and online students’ cohorts. His teaching skills are his strength such as working in groups with the students, which enable them to participate and have a better understanding of their subject, enabling the development of their soft skills.

Dr. Fazla Rabby is a dynamic and innovative business manager with a robust educational background, extensive teaching experience, and a proven track record in academia and industry. Dr. Fazla Rabby earned his PhD from the University of Southern Queensland while his Master in Information Systems is from Central Queensland University, along with various other credentials that further enhanced his business and information technology skills. Dr. Rabby is currently the Director at the Stanford Institute of Management and Technology, where he manages the academic department and oversees regulatory matters in coordination with the government and other key stakeholders. His commitment to research is a cornerstone of his academic journey, manifesting in a series of impactful publications spanning diverse and rapidly evolving fields. Notably, his research contributions include insightful books, book chapters and articles focused on cutting-edge topics such as Blockchain Technology, Digital Marketing, and Artificial Intelligence. These publications reflect his dedication to expanding the boundaries of knowledge and demonstrate a proactive engagement with emerging technologies that are pivotal in today's academic landscape. During my tenure as an Academic at different universities and institutes, Dr Fazla Rabby played a pivotal role in fostering a dynamic learning environment. He delivered lectures beyond traditional boundaries, incorporating interactive workshops and engaging seminars to stimulate critical thinking among students. Collaborating with fellow academics, He actively refined teaching methods, emphasising innovative approaches to enhance the learning experience. Dr. Rabby is also an active member of several professional bodies, including the Australian Computer Society, IEEE and the Australian Marketing Association.

Ridhima Sharma is an Assistant Professor of Management at Vivekananda Institute of Professional Studies-Technical Campus. With a teaching and research experience of 12 years, she has contributed several articles to the journals of national & international repute and have presented papers in national and international conferences apart from authoring books. Her research interest includes Customer Relationship Management & sustainable consumer behavior. She is currently pursuing Post Doc from Amity University, Dubai.

Dr. Rohit Bansal is working at Rockford College, Australia. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 17 years, he has achieved growth through robust and proactive academic initiatives. He is also working as online Instructor on Udemy.com (an online learning and teaching platform), launched six online courses with 15,000 students enrolled till date. He has authored & edited 51 books with renowned national & international publishers including Springer Nature, IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Germany, Central West Publishing, Australia etc. In addition to, Dr. Rohit has published 190 research papers and chapters in journals of repute including Scopus indexed as well as edited books. His research work is published in leading publishers like Springer, MDPI, HIndawi, IGI Global, Cell Press, De Gruyter, Elseveir, Inderscience, Wiley etc. He has also presented papers in 60 conferences and seminars including IIM Indore, IIM Ranchi, IIM Jammu and IIM Kozhikode. His area of interest includes marketing management, organizational behavior, customer engagement, digital marketing, influencer marketing, human resource management, mental health & well-being, emerging technologies, industry 5.0, sustainable development, e-learning and organizational development. He has proficiency in handling graduate and post graduate students by using interactive discussions and “hands-on” approaches to help them undergo experiential learning. He is on Editorial Advisory Board as a member in 120 national and international peer reviewed journals. He is Managing Editor of International Journal of 360° Management Review & International Journal of Techno – Management Research. He has served as member of technical committee in many international conferences. He has reviewed more than 600 articles for international peer-reviewed journals. Dr. Rohit has acted as Session Chair and speaker in many international conferences. He has been awarded many times for contribution to academics and research. Apart from this, he has been awarded one Australian Patent and have published thirteen Indian Patents. He is a member of many national and international organizations.

Edition details

• Publisher: Business Science Reference
• Publication date: 2025
• Language: English
• ISBN 13: 9798369399552
• Binding: Paperback
• Number of pages: 346
• Editor: Sharma Ruchika, Maqableh Tariq, Rabby Fazla, Sharma Ridhima, Bansal Rohit