Consumer and Organizational Behavior in the Age of AI (Advances in Business Strategy and Competitive Advantage) - Softcover

Softcover

ISBN 13: 9798369388518

Publisher: Business Science Reference, 2024

Synopsis

The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.

About this title

About the Authors

Kittisak Wongmahesak lectures at North Bangkok University's Faculty of Political Science and directs the Association of Legal & Political Studies. He is also a Research Fellow at Shinawatra University in Thailand and Universiti Sultan Zainal Abidin in Malaysia. His academic influence also extends to Indonesia, where he holds roles such as Adjunct Professor at Sekolah Tinggi Ilmu Administrasi Abdul Haris and various other Indonesian universities, including Universitas Muhammadiyah Sinjai, Makassar, and Sidenreng Rappang. He has served as a Full Professor of Public Administration at Huanghe Business School, Henan University of Economics and Law in China, and University of City Island, Cyprus. Furthermore, he was an Adjunct Researcher at Vietnam’s Ton Duc Thang University and Duy Tan University.

Nattharawee Phongkraphan earned a bachelor degree in Marketing and a master degree in Accounting from Sripatum University, Thailand. She holds a Ph.D. in Natural Resources and Environmental Management from Yala Rajabhat University, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University. Her areas of expertise are accounting research, profit planning and control, and auditing.

Nutnapha Lekhawichit earned a bachelor degree in Management and a master degree in International Business Management from Siam University, Thailand. She holds a Ph.D. in Management from Rajamangala University of Technology Thanyaburi, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University, Thailand. Her areas of expertise are marketing, business management, organizational management, international management, sustainable business, and local enterprise development.

Edition details

• Publisher: Business Science Reference
• Publication date: 2024
• Language: English
• ISBN 13: 9798369388518
• Binding: Paperback
• Number of pages: 500
• Editor: Wongmahesak Kittisak, Phongkraphan Nattharawee, Lekhawichit Nutnapha