Multidisciplinary Approach to Luxury Consumption and AI - Hardcover

Hardcover

ISBN 13: 9798369384220

Publisher: Igi Global Scientific Publishing, 2025

Synopsis

The intersection of luxury consumption and artificial intelligence (AI) combines insights from marketing, psychology, technology, and cultural studies. As AI shapes consumer behavior and brand strategies, understanding its role in the luxury market requires a perspective beyond traditional economic models. This approach considers how AI personalizes experiences, predicts preferences, and reshapes ideas of exclusivity, authenticity, and human desire. By integrating diverse viewpoints, a multidisciplinary framework may provide deeper insight into the dynamics between technological innovation and the appeal of luxury goods. Multidisciplinary Approach to Luxury Consumption and AI explores the utilization and applications of AI within the context of luxury consumption. It examines the integration of intelligent technologies into the fields of management, economics, marketing, and branding. This book covers topics such as consumer science, marketing, and fashion industry, and is a useful resource for business owners, engineers, academicians, researchers, and scientists.

About this title

About the Author

Vera Teixeira Vale has a PhD in Management with specialization in Marketing and Strategy from the Faculty of Economics and Management of University of Porto, a MSc in Marketing from the Oporto Catholic University, also an MBA in Commercial Operations Management in Oporto Catholic University and a degree in Public Relations from the Maia Superior Institute. She is an Assistant Professor in the University of Aveiro (DEGEIT) . She lectures under graduated and graduated courses of Management, Marketing, Marketing Research and Consumer Behaviour. Presently, she is researcher affiliated to GOVCOPP, and a invited researcher at CEOS.PP. Her research topics are: Consumer Behaviour, Consumer Psychology, Anti-Consumption, Anti-branding, Sustainable and Responsible consumption, Expatriation Motivations, SEM, Quantitative and Qualitative Methods Her teaching interests are: Consumer Behaviour, Marketing Research and Marketing Management.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2025
• Language: English
• ISBN 13: 9798369384220
• Binding: Hardcover
• Number of pages: 300
• Editor: Vale Vera Teixeira