Intersections of Niche Tourism and Marketing - Softcover

Softcover

ISBN 13: 9798369384183

Publisher: Business Science Reference, 2025

Synopsis

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward more personalized and focused travel experiences reshapes how destinations and services are marketed to potential tourists. From eco-tourism and adventure travel to cultural, wellness, and culinary tourism, the intersections of niche tourism and marketing have created new opportunities for both travelers and businesses. By leveraging targeted marketing strategies, destinations can attract specific audiences while offering tailored experiences that resonate with their interests. Further research into how the convergence of niche tourism and innovative marketing techniques has reshaped the tourism landscape may provide insights into the growing demand for specialized travel experience and the strategies that drive their success. Intersections of Niche Tourism and Marketing explores the use of marketing and consumer science in niche tourism practices. It examines the potential of marketing technology, data science, and destination services, to attract niche tourists and increase interest and revenue in specific regions. This book covers topics such as digital marketing, sustainable development, and consumer behavior, and is a useful resource for business owners, marketers, tourism professionals, academicians, and researchers.

About this title

About the Authors

Bruno Sousa is an Professor Coordenador of Marketing at Polytechnic University of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Tourism Marketing (IPCA); CiTUR – Center for Tourism Research, Development and Innovation and UNIAG research member. Bruno Sousa teaching fields include marketing, strategy and tourism. Bruno Sousa research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.

Vasco Santo , Polytechnic University of Tomar, Portugal Adjunct Professor at the Polytechnic University of Tomar (IPT) and member of the Research and Innovation Support Office (GAII). He has a Habilitation in Management (European University, Lisbon), a PhD in Business Sciences (Fernando Pessoa University, Porto), a PhD in Tourism (University of Seville, Spain) and a Post-Doctorate in Innovation Management (University of Aveiro). Specialises in Hotel and Restaurant Management. Integrated researcher at NECE-UI and collaborating researcher at GOVCOPP (University of Aveiro), TECHN&ART (Polytechnic University of Tomar) and CITUR (Polytechnic of Leiria). Editor-in-Chief of the scientific journal ‘International Journal of Digital Marketing, Management, and Innovation (IJDMMI)’. Author and reviewer for indexed scientific journals. Author of Book Chapters in IGI Global. Editor of Books in IGI Global.

Edition details

• Publisher: Business Science Reference
• Publication date: 2025
• Language: English
• ISBN 13: 9798369384183
• Binding: Paperback
• Number of pages: 576
• Editor: Sousa Bruno Barbosa, Santos Vasco Ribeiro