Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay - Hardcover

 
9798369369456: Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
Hardcover
ISBN 13: 9798369369456
Publisher: IGI Global, 2024

Synopsis

The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balance between leveraging data for societal benefits and protecting personal rights is a pressing challenge. Understanding this dynamic is essential for fostering trust, crafting effective policies, and ensuring that technological progress aligns with core democratic principles. Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.

"synopsis" may belong to another edition of this title.

Publisher
IGI Global
Publication date
2024
Language
English
ISBN 13 
9798369369456
Binding
Hardcover
Number of pages
416
Editor
Saura José Ramón