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Adoption of NFTs and Cryptocurrency in Marketing - Softcover

 
9798369344491: Adoption of NFTs and Cryptocurrency in Marketing

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In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

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Published by IGI Global, 2024
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Published by IGI Global, 2024
ISBN 13: 9798369344491
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Paperback. Condition: new. Paperback. In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. As marketing professionals grapple with customer engagement challenges, the book meticulously outlines how NFTs can be leveraged to create immersive and interactive experiences. It unravels the intricacies of NFT-based marketing campaigns and explores the future landscape of Web 3.0, positing NFTs as potential keys to mass adoption. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain. However, with innovation comes responsibility. The book examines the risks, rewards, and ethical considerations of adopting NFTs in marketing. It critically evaluates the role of crypto influencers, partnerships, and loyalty programs, exploring the delicate balance between hype and genuine opportunity. In modern business, digital skills have become a prerequisite for organizational success. Cryptocurrencies and NFTs have emerged as potent tools for those seeking to harness datas power and engage with audiences in novel ways. This book delves into these digital assets, examining their impact on marketing strategies and customer interactions. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798369344491

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Published by IGI Global, 2024
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