Synopsis
"Within the pages of this book, we explore the multifaceted dimensions of digital strategy, ranging from its conceptualization to its practical implementation. Despite the proliferation of studies on digital strategy, a universally accepted definition remains elusive. Scholars and practitioners have offered varied perspectives, underscoring the complexity of this evolving field. Yet, amidst this diversity, a common thread emerges: the centrality of strategic thinking in navigating the digital landscape"-- Provided by publisher.
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New Strategy Models in Digital Entrepreneurship
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